Monday, February 21, 2011

Mercedes-Benz and Audi, "swimming upstream" with vehicles using diesel engines in the U.S.

Mercedes-Benz and Audi plans to double the number of diesel engine vehicles to meet the needs of U.S. buyers of luxury.

After two decades of American boycott as noisy, smelly, dark smoke jet, affecting public health, this new technology, diesel engines from Mercedes-Benz and Audi have completely different .
In the opening day of the International Motor Show, Mercedes S-Class will introduce diesel engines equipped, 4-wheel drive and a fuel consumption of 6.7 km lit/100. Philipp Schiemer, deputy director of the production said: "This car series will be released in the U.S. in late 2011 and the model used Mercedes diesel engine No. 5 was provided to the U.S. market. Expected by 2014 will have three cars used motor oil was introduced in the U.S. anymore. "

In 2006, German car manufacturers have attempted to introduce to the American public diesel vehicles emissions of sulfur and nitrogen oxides are extremely low due to be equipped with advanced filters. According to the Diesel Technology Forum survey in 2010, demand for oil at gas stations has increased 52% from 35% in 1997.

Diesel fuel has higher energy, making cars go farther and fewer emissions than gasoline potty purposes. BMW 3-Series diesel fuel as efficiently as 6.5 liters per 100 km compared with 8.4 petrol engine versions lit/100km. Audit and BMW entered the U.S. market in 2009, four years later than Mercedes.

Increase sales

According to research by Ward's Automotive Group, following two consecutive years, sales of diesel passenger cars in America are recorded about 8,000 vehicles. Car sales in 2009 increased sharply to 20 times to reach 160,000 vehicles. In 2009 was the first year since 1984 the market share in the U.S. diesel passenger cars over the threshold of 100,000.

According to Edmunds.com, diesel light vehicle market including vans, SUVs and light trucks last year, up from 2.2% to 2.6% compared to the hybrids increased from 2.4% to 2.6%.

New Customers

Schwarzenbauer Chairman and CEO of Audi North America said "A3 diesel is sold at most for the young, well educated. We are convinced that diesel will be the future of the U.S. market. "

Audi A3 diesel car won the blue in 2020, is the marketing slogan "Diesel is no longer a dirty word."

Mercedes hopes diesel will account for 10% of the company's sedan sales in the U.S. and 20% of SUV sales. Schiemer said, the company does not need to reduce diesel prices to attract buyers.

No inventory period

Rebecca Lindland of IHS Automotive analysts said "There's diesel German companies are selling briskly, cars do not have time inventory." Luxury car buyers are now aware of the benefits of diesel engines offers, and prices to pay more for diesel than risk not worth taking this high-end vehicles.
Joe Wierda curator diesel products, said BMW plans to continue to offset cost more for diesel, $ 3,050 compensation for the 3-Series sedan and X5 SUV for 5500, reducing the price by $ 4,500 per vehicle
"Our success over the past year make us more optimistic about the future of diesel," said Joe Wierda.

Obstacles

The fuel price volatility from month 7 / 2009 to now is one of the obstacles to encouraging the use of diesel.

In Germany, government subsidies for diesel fuel to lower gasoline prices, which helped sales of used diesel vehicles in 2010 accounted for 42% of car sales in Germany.

U.S. government policy should be used only diesel engines for trucks and buses. With the electric car is being promoted, few politicians have any interest in the support prices for old technology was born in 1897.

Environmental Protection Agency to keep the U.S. neutral on the issue of fuel and technology. Cathy Milbourn agency spokesman said: "We're just interested manufacturers meet fuel efficiency standards as we set out."

Tags:Mercedes,Nissan,Ford,Fiat,New cars

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