New Detroit 2011 with the battle between small cars .. and "tiny car"

Step onto the floor with the competition from Asia, including the redesigned Honda Civic, the Toyota Prius is reduced and the small sports car called Hyundai Veloster boss.

But this time on the floor class "fur" and class "fly" also appear formidable boxers from the "oven" Detroit, where for decades only professional boxer trained medium, heavy.
GM launched the subcompact Chevrolet Sonic to compete for market share with the Honda Fit and Ford Fiesta. Ford also made by heating the Ford Focus to develop against new rivals the oven Chevrolet Cruze, Hyundai Elantra and other rivals. Chrysler and its partners also manufacture Fiat Fiat 500 minicar.
Said Jeff Schuster, head of global forecasting firm JD Power and Associates said: "This is the first time we have a small collection of local car really competitive,"

The car brand started to attack the U.S. on a compact car segment is growing fast, especially in the situation of fuel prices continually rising. Because the compact car will help achieve fuel efficiency standards will be more stringent in 2016.
Over the list of players, a new perspective - shared by the automobile manufacturer of compact cars is that they need to sell more small vehicles to more fuel-efficient cars to offset the excess fuel consumed such as pickup, SUV to keep the average fuel economy of vehicles by companies within the permissible limits. The devices are equipped with advanced on the latest small car, such as information systems-smart entertainment and heating the steering wheel, causing prices to increase slightly.

Mr Margaret Brooks, marketing director for Chevrolet small car, said: "This market has only recently exploded, one or two years the small car segment will become more important than any other segment of the market does. "

Meanwhile, the luxury brand also find a way to develop small cars. Upcoming first-ever Lexus 200h hybrid CT hatchback and compact front-drive BMW has not been named, is code UKL. Meanwhile, Buik is trying to reduce costs Verano premium compact car to hit the market later this year.

Rising prices

The car company is hoping the compact car added advanced equipment will be sold at higher prices. Such as the Chevrolet Cruze in 2011, including freight will cost $ 16.995 8% higher than the Cobalt it replaces 2010. 2011 Chevrolet Cruze price is also higher than the redesigned Elantra compact Hyundai sold this month with a $ 15.625 price including shipping costs.

Ford did not hesitate to sell less than the 2011 Fiesta Focus cost $ 23,000. In 2010 when the Fiesta was sold in May last year with only $ 13,995, including shipping charges.

"We intend to compete in the small car with advanced technology, the Ford vehicle is equipped with features never before," Farley said.

Will customers accept higher prices do not, remains a question because the answer is not more than 6 May 2010 only sold 23,273 Ford Fiestas.

Mr. Schuster's J.D. Power commented: "Even when equipped with the system dynamics and other sophisticated equipment, whether manufacturers rushed into this segment, subcompact can only be increased from 3 to 7% this year % in 2015. " He also predicted at this time, the market share of compact cars will increase from 29% to 32%.
Looking ahead, the competition will require three Detroit giants should have been strategic sales and marketing of compact cars better, more profitable trucks were focused companies in the past decades .

Both Ford and GM are looking to upgrade to a compact car entered the California market that long due to the Asian brands dominate.

Ken Czubay, vice director of sales of Ford, said: "In November, 10 out of 25 agents selling Fiesta is located in California." Mark Reuss, GM's North American director said, "Chevrolet will be marketed in the West Coast."

Strategic compact car perhaps most evident in the Chevrolet, a brand known for trucks and "cellar holes."
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